Founded in 1924, Adidas is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel, and accessories. Headquartered in Herzogenaurach, Germany, the company employs over 60,000 people worldwide and generated sales of €24.8 billion in 2025. Adidas operates through various segments, including Europe, North America, Asia-Pacific, Latin America, and Emerging Markets, and is committed to innovation and sustainability in the sportswear industry.