Project Title: Make Recommendations for Improving a School District’s Website

Ashton-Franklin Center CUSD #275

Details
Project Title Make Recommendations for Improving a School District’s Website
Project Topics Marketing
Skills & Expertise
Project Synopsis: Challenge/Opportunity
The Ashton-Franklin Center (AFC) School District recently established a new website and mobile app with Apptegy, a digital marketing firm that provides schools digital platforms for branding, marketing, and communicating to/with stakeholder groups. The school is now looking for ways to improve on their website's usability and user experience, ensure that the content meets the needs of users, and provide timely and accurate information for greater transparency and legal compliance. Peer website comparative analysis and benchmarking exercise. Research on best practices for school website and app design. User profiles and user stories. Accounting of legal requirements for school website content, features, etc. Gather, curate content such as policy manuals, board activity reports, and other documents that should be integrated (in whole or in part) to the website content. Create a calendar for maintaining website to ensure the content is fresh, up-to-date, relevant, and compliant. Set of actionable recommendations and prototype materials that can be implemented by the designers/developers at Apptegy and used by the school district to maintain the website.
Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

Touchpoints & Assignments Date Type

Deliverable 3 Final Presentation & Paper

Jan 08 2022 Submission Required

Program Kickoff

Jun 13 2022 Event

Deliverable 1 Presentations

Nov 07 2022 Submission Required

Visit with AFC School District Representative

Company & Projects Reveal

Deliverable 2 Presentations

Submission Required

Visit with AFC School District Representative

Teams Announced/Team Charters

Project Launch

Program Managers

Name Organization
Jacie Collum Northern Illinois University (NIU)
abuhrow

Teams

Team Name  Project Name  Team Members 
No Teams Available