Project Title: Make Recommendations for Improving a School District’s Website
Ashton-Franklin Center CUSD #275
| Details | |
|---|---|
| Project Title | Make Recommendations for Improving a School District’s Website |
| Project Topics | Marketing |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
The Ashton-Franklin Center (AFC) School District recently established a new website and mobile app with Apptegy, a digital marketing firm that provides schools digital platforms for branding, marketing, and communicating to/with stakeholder groups. The school is now looking for ways to improve on their website's usability and user experience, ensure that the content meets the needs of users, and provide timely and accurate information for greater transparency and legal compliance.
Peer website comparative analysis and benchmarking exercise.
Research on best practices for school website and app design.
User profiles and user stories.
Accounting of legal requirements for school website content, features, etc.
Gather, curate content such as policy manuals, board activity reports, and other documents that should be integrated (in whole or in part) to the website content.
Create a calendar for maintaining website to ensure the content is fresh, up-to-date, relevant, and compliant.
Set of actionable recommendations and prototype materials that can be implemented by the designers/developers at Apptegy and used by the school district to maintain the website.
|
| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
Deliverable 3 Final Presentation & Paper |
Jan 08 2022 | Submission Required |
|
Program Kickoff |
Jun 13 2022 | Event |
|
Deliverable 1 Presentations |
Nov 07 2022 | Submission Required |
|
Visit with AFC School District Representative |
||
|
Company & Projects Reveal |
||
|
Deliverable 2 Presentations |
Submission Required | |
|
Visit with AFC School District Representative |
||
|
Teams Announced/Team Charters |
||
|
Project Launch |
Program Managers
| Name | Organization |
|---|---|
| Jacie Collum | Northern Illinois University (NIU) |
| abuhrow |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |