Business In Action: Fall 2022 Dana's Day Spa (Kuhar)

Program Overview
Program Title Business In Action: Fall 2022 Dana's Day Spa (Kuhar)
Organization Northern Illinois University (NIU)
Student Application Link https://niu.capsource.app/program/business-in-action-kuhar-b-fall-2022/rfp
# of Students Enrolled
0
# of Projects Running
4 Project/s Added (of 4 Projects Expected)

Program Timeline

Project Duration

Start Date: 09/05/22      End Date: 12/02/22

3 months

Collaboration Overview
About Students

  • Learn basic business concepts and terminology.
  • Discover how the functional areas of business work together to add to an organization's success.
  • Apply the NIU BELIEF ethics decision-making guide.
  • Work in a small team to research, develop, and present innovative solutions to business challenges to organization leaders.
  • Set and reflect on progress toward academic and professional goals.

Student Level:  

Student Time Commitment:   Full Time

Team Structure:   -

Program Goals
Business in Action consulting teams have assisted early start-ups, small and local businesses, non-profits and established franchisees in these areas and many others:

  • Sales and marketing channel assessment.
  • Cost structure and break-even analysis.
  • Employee turnover reduction.
  • Mitigating the impact of the minimum wage increase.
  • Formalization of accounting systems and report generation.
Format Structure

Single Project Single Team

Format Title Multiple Projects Multiple Teams
Format Description
Benefits For Industry Partners
Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics Corporate Social Responsibility Customer Service & Account Management Data Management Growth Strategy International Affairs Legal, Regulatory, Compliance Marketing Mergers & Acquisitions Operations Organizational Culture Product Design & Development Purchasing, Logistics, Supply Chain Quality Control Reporting, Financial Planning & Analysis Research & Development Sales & Business Development Software Design & Development Talent Management
Target Industries Aerospace & Defense Agriculture & Farming Arts & Recreation Biotech & Pharmaceuticals Computers & Hardware Construction, Repair & Maitenance Consumer Services Education Energy & Utilities Fashion & Apparel Finance Food & Beverage Government Health Care Insurance Manufacturing Media Natural Resources Non-Profit Professional Services Real Estate Restaurants, Bars & Food Services Retail Software & IT Sports & Entertainment Telecommunications Transportation & Logistics Travel & Tourism
Skills & Expertise
Location Information & Preferences

Regional (within 90 miles)

Sponsorship

No Sponsorship Required

Compensation

Following compensation will be offered to the students:

Exactly $0.0 per hour

Other Requirements
Expected Time Commitment For Project Managers 1 Hour per week
Key Program Dates Due Date
Request for Proposal published

Collaboration request published. Industry Partners may express interest in participating.

Aug 10 2022, 04:49.49 PM
Interview

Educators will begin interviewing interested Industry Partners to discuss project ideas.

Aug 12 2022, 04:49.49 PM
Proposal Application Deadline

Final date for Industry Partners to express interest in participating.

Aug 28 2022, 04:49.49 PM
Finalize Project Charter

Educators and Industry Partners finalize project charters, legal documents, and background materials.

Aug 30 2022, 04:49.49 PM
Official Program Launch

We’ll find a time on this day for you to meet with the students to kick off your project.

Sep 05 2022, 12:00.00 AM
Official Program End

We’ll find a time on this day for you to meet with the students to wrap up your project.

Dec 02 2022, 12:00.00 AM

Project Overview

Project Details
Project Title Develop A Comprehensive Brand Communications Strategy For Dana’s Day Spa
Project Synopsis

What is the challenge or opportunity you are trying to address within your organization?

Dana’s Day Spa is a 1-person operation offering a wide array of services for total and ‘every day’ well-being, rejuvenation, and relaxation in a private and serene environment. Dana takes pride in offering clients customized and tailored services to their individual needs and providing the highest quality services, products, and personalized attention. With a strong commitment to serving customers and their needs, the owner and operator have little bandwidth to devote to brand development and management. Dana’s Day Spa is looking for your help to create and distinguish the company's image, products, and services from competitors and ensure the brand is perceived as planned and secures its objectives. 


What are some of the activities or action items you think will need to be taken to achieve your desired results?


What would make this project a success for your organization? What measurable results are you looking to accomplish?


Compensation

Following compensation will be offered to the students


Exactly $0.0 per hour

Sponsorship

No Sponsorship Required

Resources

Program Timeline

Touchpoints & Assignments Date Type

Kickoff Evaluation Due

09/04/2022 Evaluation

Program Kickoff

09/05/2022 Event

Temperature Check #1

09/30/2022 Evaluation

Temperature Check #2

10/28/2022 Evaluation

Program Complete

12/02/2022 Event

Final Self-Assessment

12/09/2022 Evaluation

Final Peer Evaluation

12/09/2022 Evaluation

Projects

Filters
Project Organization Topics
Develop a Comprehensive Brand Communications Strategy for Dana’s Day Spa Dana's Day Spa
Elevate Dana’s Day Spa Social Media Strategy Dana's Day Spa
Propose a Growth Strategy for Dana’s Day Spa Dana's Day Spa
Make Recommendations for Dana’s Day Spa Business Structure Dana's Day Spa

Program Managers

Name Organization
Anissa Kuhar Northern Illinois University (NIU)

Teams

Team Name  Project Name  Team Members 
No Teams Available