Project Title: Propose a Targeted Marketing Strategy for a Community Financial Empowerment Center
Aurora Illinois
| Details | |
|---|---|
| Project Title | Propose a Targeted Marketing Strategy for a Community Financial Empowerment Center |
| Project Topics | Marketing |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
The Aurora Financial Empowerment Center will expand to become the Offices of Financial Empowerment. This needs to be carefully strategized, implemented and be sustainable over the long term. As part of our strategy to improve and expand the Aurora FEC, we are making changes to our current marketing strategies to better target citizens of Aurora.
Branding Strategy
360 Degree Review Process
Social Media Optimization
Evaluation and Recommendations
Assessment and Recommendations for Revised Marketing Strategy with particular focus on Aurora citizens
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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STUDENTS! Take the Project Kick-off Survey! |
Feb 02 2022 | Evaluation |
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Program Kickoff |
Feb 21 2022 | Event |
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Milestone 1 Deliverable Due |
Jul 02 2022 | Submission Required |
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Milestone 3 Deliverable Due |
Jul 03 2022 | Submission Required |
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STUDENTS! Let us know how you are doing! |
Sep 02 2022 | Evaluation |
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STUDENTS! Let us know about your observations and experiences working with YOUR PEERS on this project! |
Dec 03 2022 | Evaluation |
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STUDENTS! Take a short survey on YOUR learning experience! |
Dec 03 2022 | Evaluation |
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Project Launch! Teams Announced and Review Team Project Charters |
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Projects Revealed! Apply to be on a team. |
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Milestone 2 Deliverable Due |
Submission Required | |
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Meet with Company Representatives! |
Program Managers
| Name | Organization |
|---|---|
| Jacie Collum | Northern Illinois University (NIU) |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |