Business in Action, Spring 2022 (Collum) Aurora
| Program Overview | ||
|---|---|---|
| Program Title | Business in Action, Spring 2022 (Collum) Aurora | |
| Organization | Northern Illinois University (NIU) | |
| Student Application Link | https://niu.capsource.app/program/business-in-action-spring-2022-collum-n-aurora/rfp | |
| # of Students Enrolled |
38
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| # of Projects Running |
4 Project/s Added (of 4 Projects Expected)
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Program Timeline Project Duration |
Start Date: 02/21/22 End Date: 05/06/22 2 months |
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| Collaboration Overview | ||
|---|---|---|
| About Students |
Northern Illinois University's Business in Action course provides students with an opportunity to add real value to a real organization through carefully designed student consulting projects that span across various topics and academic disciplines. Students will be split into teams of 4-5 so they can work to support each other throughout the project process. There are four different project scopes for the students to choose from and work on. Each section of Business in Action will have two teams working on each project scope.
Student Level: Student Time Commitment: Full Time Team Structure: - |
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| Program Goals | ||
| Format Structure |
Single Project Single Team |
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| Format Title | Multiple Projects Multiple Teams | |
| Format Description | ||
| Benefits For Industry Partners | ||
| Project Modality | Fully Remote | |
| Industry Partner Requirements to Participate | ||
|---|---|---|
| Project Topics | Corporate Social Responsibility Customer Service & Account Management Data Management Marketing Operations | |
| Target Industries | ||
| Skills & Expertise | ||
| Location Information & Preferences |
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| Sponsorship |
No Sponsorship Required |
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| Compensation |
Following compensation will be offered to the students:
Exactly $0.0 per hour |
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| Other Requirements | ||
| Expected Time Commitment For Project Managers | per week | |
| Key Program Dates | Due Date |
|---|---|
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Request for Proposal published
Collaboration request published. Industry Partners may express interest in participating.
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Dec 16 2021, 12:00.00 AM |
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Interview
Educators will begin interviewing interested Industry Partners to discuss project ideas.
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Dec 22 2021, 12:00.00 AM |
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Proposal Application Deadline
Final date for Industry Partners to express interest in participating.
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Jan 31 2022, 12:00.00 AM |
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Finalize Project Charter
Educators and Industry Partners finalize project charters, legal documents, and background materials.
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Feb 07 2022, 12:00.00 AM |
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Official Program Launch
We’ll find a time on this day for you to meet with the students to kick off your project.
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Feb 21 2022, 12:00.00 AM |
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Official Program End
We’ll find a time on this day for you to meet with the students to wrap up your project.
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May 06 2022, 12:00.00 AM |
Project Overview
| Project Details | |
|---|---|
| Project Title | Propose A Targeted Marketing Strategy For A Community Financial Empowerment Center |
| Project Synopsis |
What is the challenge or opportunity you are trying to address within your organization?
The Aurora Financial Empowerment Center will expand to become the Offices of Financial Empowerment. This needs to be carefully strategized, implemented and be sustainable over the long term. As part of our strategy to improve and expand the Aurora FEC, we are making changes to our current marketing strategies to better target citizens of Aurora.
Branding Strategy
360 Degree Review Process
Social Media Optimization
Evaluation and Recommendations
Assessment and Recommendations for Revised Marketing Strategy with particular focus on Aurora citizens
What are some of the activities or action items you think will need to be taken to achieve your desired results? What would make this project a success for your organization? What measurable results are you looking to accomplish? |
| Compensation |
Following compensation will be offered to the students
Exactly $0.0 per hour |
| Sponsorship |
No Sponsorship Required |
| Resources |
Program Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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STUDENTS! Take the Project Kick-off Survey! |
02/02/2022 | Evaluation |
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Program Kickoff |
02/21/2022 | Event |
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Milestone 1 Deliverable Due |
07/02/2022 | Submission Required |
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Milestone 3 Deliverable Due |
07/03/2022 | Submission Required |
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STUDENTS! Let us know how you are doing! |
09/02/2022 | Evaluation |
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STUDENTS! Let us know about your observations and experiences working with YOUR PEERS on this project! |
12/03/2022 | Evaluation |
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STUDENTS! Take a short survey on YOUR learning experience! |
12/03/2022 | Evaluation |
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Project Launch! Teams Announced and Review Team Project Charters |
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Projects Revealed! Apply to be on a team. |
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Milestone 2 Deliverable Due |
Submission Required | |
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Meet with Company Representatives! |
Projects
| Project | Organization | Topics |
|---|---|---|
| Propose a Targeted Marketing Strategy for a Community Financial Empowerment Center | Aurora Illinois | Marketing |
| Research and Recommendations for Funding Portfolio Diversification | Aurora Illinois | Operations |
| Make Research-driven Recommendations for Expansion | Aurora Illinois | Operations |
| Make Research-based Recommendations for Financial Empowerment Center to Increase Client Outcomes | Aurora Illinois | Customer Service & Account Management Operations |
Program Managers
| Name | Organization |
|---|---|
| Jacie Collum | Northern Illinois University (NIU) |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |