Ultrasonic Power Corporation is looking to you for recommendations on a future-forward marketing strategy! They are looking for suggestions on best channels to reach current and prospective customers, especially as they are expanding their target audience to include segments of the medical industry. They need your assistance in deciding the best tactics for search engine optimization, improving organic rankings, and evaluating strategies for increasing traffic on social media channels. They are also looking for your ideas on the type of media that will improve their organic rankings. A successful project will provide sufficient evidence ( and depth) to move forward with several marketing strategies.