We Sow We Grow needs your assistance building a long term, sustainable marketing strategy. First, they need your help defining their target audience so they can build proper marketing communications. Of course, since We Sow We Grow is a non-profit, it's important to consider best practices for marketing and branding when it comes to events and fundraising for our entity specifically. It's important to note that We Sow We Grow relies on donations and fundraisers a LOT and we don't want our audience to become tired of seeing us asking for money more than we are offering them content that applies to why they follow and support us in the first place. We are looking for innovative tactics that we can use to brand and position our organization for success over the long term. For example, how can we assemble a newsletter and other social media platforms so we can better engage existing and new community members. Ultimately, we're excited to review your proposal for a comprehensive marketing plan, including the appropriate marketing mix to ensure long term sustainability.