Project Title: Develop a Comprehensive Brand Communications Strategy for Dana’s Day Spa
Dana's Day Spa
| Details | |
|---|---|
| Project Title | Develop a Comprehensive Brand Communications Strategy for Dana’s Day Spa |
| Project Topics | |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | Dana’s Day Spa is a 1-person operation offering a wide array of services for total and ‘every day’ well-being, rejuvenation, and relaxation in a private and serene environment. Dana takes pride in offering clients customized and tailored services to their individual needs and providing the highest quality services, products, and personalized attention. With a strong commitment to serving customers and their needs, the owner and operator have little bandwidth to devote to brand development and management. Dana’s Day Spa is looking for your help to create and distinguish the company's image, products, and services from competitors and ensure the brand is perceived as planned and secures its objectives.
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Kickoff Evaluation Due |
Sep 04 2022 | Evaluation |
|
Program Kickoff |
Sep 05 2022 | Event |
|
Temperature Check #1 |
Sep 30 2022 | Evaluation |
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Temperature Check #2 |
Oct 28 2022 | Evaluation |
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Program Complete |
Dec 02 2022 | Event |
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Final Self-Assessment |
Dec 09 2022 | Evaluation |
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Final Peer Evaluation |
Dec 09 2022 | Evaluation |
Program Managers
| Name | Organization |
|---|---|
| Anissa Kuhar | Northern Illinois University (NIU) |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |