Project Title: Develop a Comprehensive Brand Communications Strategy for Dana’s Day Spa

Dana's Day Spa

Details
Project Title Develop a Comprehensive Brand Communications Strategy for Dana’s Day Spa
Project Topics
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Dana’s Day Spa is a 1-person operation offering a wide array of services for total and ‘every day’ well-being, rejuvenation, and relaxation in a private and serene environment. Dana takes pride in offering clients customized and tailored services to their individual needs and providing the highest quality services, products, and personalized attention. With a strong commitment to serving customers and their needs, the owner and operator have little bandwidth to devote to brand development and management. Dana’s Day Spa is looking for your help to create and distinguish the company's image, products, and services from competitors and ensure the brand is perceived as planned and secures its objectives. 
Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

Touchpoints & Assignments Date Type

Kickoff Evaluation Due

Sep 04 2022 Evaluation

Program Kickoff

Sep 05 2022 Event

Temperature Check #1

Sep 30 2022 Evaluation

Temperature Check #2

Oct 28 2022 Evaluation

Program Complete

Dec 02 2022 Event

Final Self-Assessment

Dec 09 2022 Evaluation

Final Peer Evaluation

Dec 09 2022 Evaluation

Program Managers

Name Organization
Anissa Kuhar Northern Illinois University (NIU)

Teams

Team Name  Project Name  Team Members 
No Teams Available