ProgramsBusiness in Action (Spring 2023)ProjectsDevelop a comprehensive re-brand and marketing strategy

Project Title: Develop a comprehensive re-brand and marketing strategy

DeKalb County Community Gardens

Details
Project Title Develop a comprehensive re-brand and marketing strategy
Project Topics Marketing
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Since the demand for services and programming DeKalb County Community Gardens is growing quickly, we are looking to rebrand and reposition our organization based on our renewed vision and scope of work within our community. 
Project Synopsis: Activities/Actions Required
  • Evaluate the current branding and content published through the website, marketing materials, and social media
  • Make recommendations on how to improve these aspects of our brand and marketing
Project Synopsis: Expected Results
Develop a comprehensive re-brand and marketing strategy for the DeKalb County Community Gardens

Project Timeline

Touchpoints & Assignments Date Type

PROJECT KICKOFF

 Jan 23 2023 Event

STUDENT KICKOFF ASSESSMENT

 Feb 04 2023 Evaluation

STUDENT TEMP CHECK

 Feb 24 2023 Evaluation

INDUSTRY TEMP CHECK

 Feb 24 2023 Evaluation

STUDENT PEER EVAL

 May 05 2023 Evaluation

STUDENT ASSESSMENT

 May 05 2023 Evaluation

INDUSTRY END OF PROJECT EVAL

 May 05 2023 Evaluation

Program Managers

Name Organization
Jacie Collum Northern Illinois University (NIU)